
Year
2025
Client
ACCIONA
location
Madrid, Spain
AGENCY & ROL
McCANN - Art Director & Designer
ABOUT
Sustainability goes beyond the environment, it’s about people.
This Christmas, ACCIONA places people at the center of sustainability, highlighting that caring for the planet only works when we care for those who live on it.
A global Christmas campaign rolled out across 40+ countries, reinforcing a human-centered approach to sustainable impact.
Available
[FILM]
[MAKING OF]




