Mad Cool Festival is one of Europe’s leading music festivals, held annually in Madrid. Known for its world-class lineup of international artists, it delivers a unique mix of music, art, and culture that attracts a diverse and highly engaged audience.

This project presents a proposed rebranding for the festival’s 2025 edition, developed as part of an interview assessment. The objective was to evolve Mad Cool’s visual identity into a more dynamic and versatile graphic system.

The new approach introduces a flexible design framework, better aligned with the festival’s audience and contemporary culture. It enhances adaptability across multiple touchpoints while capturing the vibrant, eclectic energy that defines Mad Cool.