Mad Cool is one of the most renowned music festivals in Europe, held annually in Madrid. It gathers an impressive lineup of international artists, offering a unique blend of music, art, and culture that attracts a diverse and passionate audience.

This project was a proposed rebranding for Mad Cool’s 2025 edition, created as part of an entry assessment during an interview process. The goal was to refresh the festival’s identity, shifting towards a more dynamic and versatile graphic system. The proposal aimed to align the visual language more coherently with the festival's audience, creating a modern and flexible design framework that could adapt seamlessly to various applications while reflecting the vibrant and eclectic spirit of Mad Cool.