
Year
2026
Client
MAPFRE
location
Madrid, Spain
AGENCY & ROL
McCANN - Creative Designer
ABOUT
With MAPFRE Contigo, Mapfre evolves from reacting when disaster strikes to helping people act before it is too late.
In a context of increasingly extreme and unpredictable weather, the brand turns its data and protection expertise into a hyper-personalized alert system that gives clients the time they need to react.
This marks a strategic shift in Mapfre’s role, from “we’re there when you need us” to “we help you before you need us.”
Available
[FILM]
[BOARD]
